How might we create a brand identity to represent the new digital vision of a large digital transformation organization?
Brand Story | Global IT Solutions Provider
Brand Story | Global IT Solutions Provider
A US Based company in IT consulting, Market Making, and Talent Management services with 40+ years of collective expertise
Brand Discovery | Strategy | Website Implementation
Business Challenges
Avya as a brand inspires innovators to create sustainable solutions, transforming industries worldwide.
Ensuring the brand identity meet the global vision of the organization
Creating a futuristic identity with the soul of a problem solver
Appeal to the new generation of thinkers, founders, and innovators
The Inspiration
Inspired by the harmony found in nature, the team at "toss the coin" uncovered the essence of Avya. The challenge was not only to capture the brand's visual identity but also to craft a brand architecture that aligned with Avya's mission. Drawing inspiration from the clients’ request to add color purple and the idea of the Sun rays, provided a structured yet dynamic foundation, enhancing memorability and versatility.
The rays of the sun reflects Avya's role within its industry, emphasizing growth through innovation, collaboration, and excellence with trust in its core. The brand's color palette, vibrant and dynamic, mirrors its commitment to being inclusive, modern, and engaging.
The Positioning
The new Avya brand embodies the company's commitment to its clients and its mission to foster growth through innovation, collaboration, and excellence. This branding exercise successfully achieved the dual purpose of creating a captivating narrative and empowering the organization to reach new heights.
The Impact
The new Avya brand is a true representation of the company's commitment to putting its clients first. This branding exercise met the dual purpose of crafting a compelling story and empowering the organization to aim higher.
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