How might we create a brand identity to position the client as an expert in its space?
Brand Story | Global SAP Implementation services
.gif)
Brand Story | Global SAP Implementation services
Oasis Global is a global SAP implementation partner, simplifying the complexities of global trade and transportation management. They streamline operations, compliance, and international trade, empowering businesses to go global faster.
Brand identity and website development for Oasis Global
Business Challenges
The existing logo did not align with the vision and positioning that the founder had for the company
The company relied on global partners like SAP and it was important to position themselves as experts in the space
The existing brand identity did not generate high recall in the industry
There was too many inconsistencies in the current visual language
The Inspiration
In the discovery sessions with the founding team, it was understood that the vision of the founder was to go big, bold, and innovative. They were problem solvers and innovators and the brand identity needed to reflect that.
Taking inspiration from the acronym of the company ‘OG’ and corelating it to what gen Z understands as Original – the brand team worked on the logo and story.
The forward arrow transformed into forming the visual language of the brand, allowing to create unique representations and renders. The overall brand book created an impactful, bold, and fresh brand identity.
The Positioning
Oasis has an original approach that is acquired from a team of experts from their decade-long careers. The approach is innovative, efficient, and one that works. We studied their workflow and created the Oasis approach, “Simplify, Sync, and Scale.”
This approach clearly explains the unique approach of Oasis Global to solving global supply chain problems for their clients.
The Impact
The new Oasis Global is a true representation of their approach and expertise in the field. The execution met the goal of the company, communicating their expertise and unique approach effectively.
We implemented the new brand identity into their newly launched website successfully.
62, 2nd Floor, 3rd St
Abiramapuram, Chennai - 600 018.
© TOSS the COIN Pvt Ltd,
- All rights reserved.