How might we create a brand identity with a truly unique narrative that is compelling, inventive and transformative?
Brand Identity & Positioning | Tech Startup
Brand Identity & Positioning | Tech Startup
A digital powerhouse, transforming the digital landscape of businesses with cloud technology, Gen AI and futuristic solutions
Brand Identity | Positioning | Website Implementation
Business Challenges
Capturing both uniqueness and approachability in the logo and website design.
Communicating the idea of transformation with a clear and inviting user experience.
Creating a futuristic identity where the creative design meets the problem-solver's spirit.
Appeal to the global audience and generation of innovators to forge their futures.
The Inspiration
Inspired by Tetris, the classic game, Quest1's logo reflects their strategic agility. Just like fitting Tetris blocks, they solve problems in spaces, with clever solutions. This playful nod translates into their unique brand voice.
The use of the blocks as a reference relates to the problem-solving approach of Quest1 that evolve with business needs and processes with clever, adaptable solutions. Remember the frantic scramble of Tetris? Pieces falling, requiring quick thinking and strategic placement to maximize points; we translated the thrill of Tetris into a powerful inspiration for Quest1.
Brand Identifying | Positioning | The Essence
Quest1's logo is a geometric blueprint. Tetris-like "Q" reflects agility, while the "1" as a cornerstone signifies strategy. Together, they build a brand reflecting their expertise. The interlocking shapes and hidden square hint at a 360-degree approach.
The innovative nature of the logo is concise and impactful.
Geometris encapsulates the essence of our brand through a harmonious fusion of Tetris-inspired shapes. It forms the core building blocks of our brand, embodying precision and versatility. These dynamic glyphs symbolize our commitment to structured creativity, adapting and aligning seamlessly to create a unified and visually engaging brand experience.
The Impact
Quest1’s brand design aspires to showcase the marvels of advanced technology, such as Gen AI and Cloud-native technology, to prepare for the future. The brand design and positioning of the concept, stands as a testament to integrating core principles of critical thinking and modern technology to optimize businesses worldwide.
62, 2nd Floor, 3rd St
Abiramapuram, Chennai - 600 018.
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