GMO for PE | TOSS the COIN

THE MODEL

Your Offshore Marketing Pod

Your Growth Marketing Engine

Most portfolio companies rely on a mix of expensive US hires, agencies, and fragmented execution, often with weak attribution and limited RevOps discipline.

The result: high cost, inconsistent output, and limited control.

High agency dependence with unclear ROI

Limited measurement: "activities" instead of pipeline contribution

Bloated US execution costs

Slow throughput resulting in sales teams building their own assets ad-hoc

HOW IT WORKS

We help PE-backed IT services firms cut marketing SG&A by 65% without compromising pipeline, sales velocity, or revenue.

A dedicated offshore pod that takes over execution-heavy marketing work; run with clear SLAs, weekly reporting, and tight alignment to your go-to-market priorities.

+ Pod members

Typical scope includes:

Strategy & stakeholder management

Demand gen operations & campaign execution

Marketing automation support (HubSpot/Marketo/Pardot)

CRM hygiene, reporting, and dashboards

Content production & repurposing

ABM research, account lists, and contact enrichment

Paid media execution support and landing page ops

Sales enablement assets (one-pagers, decks, case studies)

THE IMPACT

EBITDA impact that shows up fast

Marketing savings flow directly to EBITDA when structured as a run-rate operating change; not a one-time cut.

$300 MN

Funding raised

after brand repositioning

152%

Engagement growth

3× website traffic

65%

Cost efficiency

+200–400 bps EBITDA

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Offshore Marketing Pod (Implementation)

We deploy a dedicated offshore marketing pod aligned to the company's go-to-market motion. The pod takes ownership of execution-heavy marketing work under a clear operating cadence and governance model, enabling teams to scale output, reduce agency dependence, and improve cost efficiency without disrupting strategy or revenue momentum.

Centralized Marketing CoE (Portfolio Rollout)

For PE firms with multiple relevant portfolio companies, we help establish a centralized offshore Marketing Center of Excellence. This shared services model standardizes marketing execution, eliminates duplication, and creates a repeatable, portfolio-wide lever for SG&A efficiency and EBITDA expansion while allowing each business to retain its own GTM strategy.

30-Day Marketing SG&A Diagnostic

Low-friction diagnostic designed for Operating Partners and CFOs.

You get: